Our Fish-Story

Fish, Family and Tradition

The Long Family

The Long Family

Back in 1990, Gene Long moved in to the abandoned dock and shop in on Short Street to fill a void left by a waning fishing industry. Combining business expertise with a customer-focused approach to serving the community, Gene managed to bring back a tradition the people of this area have always loved.

Today, Motts Channel Seafood is truly a family owned and operated business. His wife Alison, along with their two children, Elizabeth and Lambert, can often been seen at the store doing “whatever” is needed to keep operations “ship shape.”

You can also find the Long’s out fishing! It is not uncommon to see one or more family members out catching some of the fish that will be prepped and in our cases later that day.

Lambert Long with grouper
Lambert Long with a friend.
Alison and Gene at Motts Channel Seafood, Wrightsville Beach
Alison and Gene Long
Gene, Lambert, and Elizabeth Long
Gene with Lambert and Elizabeth
Elizabeth and Gene Reeling in a catch